OUR STORY

COMMON YOUTH IS AN INDEPENDENT APPAREL BRAND ROOTED IN SKATEBOARDING AND THE CULTURE THAT SURROUNDS IT — FAST MUSIC, RAW CREATIVITY, AND A DO-IT-YOURSELF APPROACH TO EVERYTHING.
WHAT BEGAN AS A SMALL PROJECT HAS GROWN INTO SOMETHING BIGGER: A PLATFORM FOR SKATERS, ARTISTS, AND INDIVIDUALS WHO MOVE AGAINST THE GRAIN.

WE CREATE LIMITED-RUN COLLECTIONS THAT SPEAK TO THE RHYTHM OF STREET-LEVEL LIFE — PIECES DESIGNED WITH PURPOSE, BUILT TO BE WORN, AND BACKED BY A REAL COMMUNITY.

EVERY DROP IS DEVELOPED IN-HOUSE, RELEASED IN SMALL BATCHES, AND OFTEN PRE-SOLD TO AVOID OVERPRODUCTION.
WE WORK WITH SKATERS WHO REFLECT THE BRAND’S VALUES — NOT FOR CLOUT, BUT FOR THEIR COMMITMENT TO THE CRAFT AND TO THE CULTURE.

AFTER TIME AWAY, COMMON YOUTH RETURNS WITH CLARITY AND CONVICTION.
STILL RAW. STILL GROUNDED. STILL BUILDING FROM THE GROUND UP.